What the Liberals giveth to the NDP, they taketh away.
2011 polling:

2015 polling:
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Source: Wikipedia federal election pages for 2011 and 2015
What the Liberals giveth to the NDP, they taketh away.
2011 polling:

2015 polling:
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Source: Wikipedia federal election pages for 2011 and 2015
Co-authored by Tung Chan 陳志動, former CEO of S.U.C.C.E.S.S.
It would be nice to know what Chinese-Canadians are thinking about the federal election. It would also be nice if they had been being asked… properly.
In Metro Vancouver, over 430,000 Chinese-Canadians make up 19% of the region’s population, which is a conservative estimate since this is based on the 2011 census. Across BC, over 1 in 9 are Chinese.
The concentration is higher in areas like Richmond, Vancouver, and Burnaby.
The impact of the Chinese-Canadian vote on a significant number of federal ridings is undeniable.
| Riding | Cantonese | Mandarin | Chinese NOS* | Taiwanese | Total |
| Richmond Centre | 16.77% | 12.22% | 14.61% | 0.71% | 44.31% |
| Vancouver Kingsway | 18.32% | 3.22% | 10.89% | 0.07% | 32.50% |
| Vancouver South | 17.50% | 3.63% | 10.82% | 0.28% | 32.23% |
| Steveston-Richmond East | 13.10% | 8.22% | 8.14% | 0.21% | 29.67% |
| Burnaby South | 7.49% | 10.84% | 9.28% | 0.68% | 28.29% |
| Vancouver Granville | 8.07% | 7.60% | 8.32% | 0.67% | 24.66% |
| Vancouver East | 11.65% | 1.65% | 6.56% | 0.05% | 19.91% |
| Burnaby-North Van Seymour | 7.62% | 4.65% | 5.83% | 0.26% | 18.36% |
| Vancouver Quadra | 4.29% | 6.89% | 6.43% | 0.42% | 18.03% |
| Coquitlam-Port Coquitlam | 4.70% | 3.86% | 4.04% | 0.13% | 12.73% |
| New West – Burnaby | 3.29% | 4.37% | 3.80% | 0.23% | 11.69% |
*Not otherwise specified (NOS)
Every day, new opinion polls are being reported by the media. These polls only tell part of the story, because we have no way of knowing if they are talking to a proportionate share of Chinese-Canadians.
Why?
A tell-tale that multicultural communities, such as Chinese-Canadians, are not being properly represented is that polls are not weighted to reflect these communities. In other words, if 25% of a riding has a Chinese language as their mother tongue, the poll should have a sample of 25% Chinese. This isn’t happening.
Yes, some Chinese Canadians will be participating in these surveys but, it is likely below their share of the electorate, for the reasons listed above.
A recent example are riding polls released by organizations like Lead Now and the Dogwood Initiative. They did not release a breakdown of ethnicities in riding surveys conducted in Burnaby-North Vancouver Seymour (18% Chinese) or Vancouver South (32% Chinese). If they have under-reported the Chinese Canadian voters in those ridings, they may well be providing voters with a misleading portrait.
We would love to be proven wrong, but it is clear to us that media polls (usually polling that is provided free of charge to news outlets or released into social media) has a cultural bias. It simply costs more to do it right.
It is true that the voter turnout rate for Chinese-Canadian voters can be lower than BC average. The provincial riding with the highest population of Chinese Canadians, Richmond Centre (49.88% of population), also had the lowest turnout rate (43.65%) suggesting a lower turnout rate from that community.
Voter participation increases as proficiency in English increases and as length of residency in Canada increases. This is intuitive – as newcomers become more integrated into their community, they tend to participate more. Even with lower voter turnout, the impact of Chinese Canadian voters cannot be ignored.
Though in the recent transit plebiscite, the voter turnout rate in Richmond was almost the same as the region-wide average. Low turnout among Chinese voters may in fact be overstated.
So, does this even matter?
Chinese-Canadian voters, on the whole, tend to have different values than other groups. The results of the 2010 HST referendum show this. Only 25 of 85 provincial ridings supported the HST, with the strongest BC Liberal seats being among those that provided the most support. Yet, BC Liberal strongholds in Richmond and South Vancouver voted overwhelmingly against the HST. It was a major swing compared to other BC Liberal ridings with lower Chinese populations. Chinese Canadians surely made a critical difference; the HST had taken a beating in Chinese media and at the retail politics level.
The following table shows 7 BC Liberal ridings based on proportion of Chinese Canadian population (mother tongue). While 24 of 49 BC Liberal constituencies voted in favour of the HST, only 1 in 7 of the ridings with the highest Chinese population supported the HST. The exception being the seat of the Finance Minister. The 2010 pro-HST vote and BC Liberal 2009 election vote were almost identical on a BC-wide basis. But in these 7 ridings, all with a Chinese Canadian population of over 20%, the pro-HST vote runs behind the BCL vote significantly, with the highest Chinese ridings having the highest discrepancy. Even Quilchena, which had a pro-HST vote of over 60%, ran behind its BC Liberal vote.
| BC Liberal-held ridings | Chinese % (mother tongue) | Riding Pro-HST vote | 2009 BCL vote | Diff: HST-BCL |
| Richmond Centre | 49.96% | 36.23% | 61.51% | -25.28% |
| Richmond East | 37.88% | 34.42% | 58.73% | -24.31% |
| Vancouver Langara | 35.41% | 38.35% | 58.87% | -20.52% |
| Vancouver Fraserview | 32.15% | 33.99% | 49.29% | -15.30% |
| Richmond Steveston | 31.88% | 44.81% | 60.78% | -15.97% |
| Vancouver-Quilchena | 26.98% | 62.40% | 70.22% | -7.82% |
| Burnaby North | 22.68% | 39.66% | 48.19% | -8.53% |
| British Columbia | 8.20% | 45.27% | 45.82% | -0.0055 |
We want to make it clear that the issue we are raising is not solely a Chinese Canadian issue. This is a South Asian issue, a Filipino issue, a Korean issue, a Persian issue. For example, the 45 % of residents in the riding of Surrey-Newton say that their language at home is not one of Canada’s official languages, with the largest group speaking Punjabi. Metro Vancouver has changed and will continue to do so.
In this election, the smart political parties are tracking opinion carefully so that they know what is actually going on.
Media outlets and any organization conducting research should be no different as when they fail to account for large segments of the population, they are ignoring them at their own peril.
Postscript:
A 2009 survey of Cantonese and Mandarin speakers for S.U.C.C.E.S.S. by Innovative Research Group provided interesting insights into newspaper reading habits. Even among those Chinese-Canadians fluent in English, Chinese media sources were preferred.
Conservatives who pay attention to media polls are praying for a turnout advantage based on older voters and firmly committed supporters. And supporters of other stripes will want to head into the weekend with their eyes wide open. I’m sure complacency is not an issue for anyone.

I’m not sure this praying cat is Conservative, but who doesn’t like a praying cat?
Today’s Angus Reid Institute (ARI) – hint, older people more likely to vote:

Then there’s this:
ARI looks specifically at likely voters, shrinking Liberal lead from 35-31 to 34-33:
Today’s EKOS (65 and over):
Ekos has overall race at 34 Lib, 33 CPC.
Is there a Liberal surge? Nanos has six point Liberal lead and Liberal strength among seniors. Mainstreet is predicting a Liberal majority. Innovative also has a big red spread.
Ekos and ARI provide counter-evidence to suggest the CPC are far from dead and buried. Not in majority territory (I don’t think we have a David Cameron surprise here) but still in the hunt for a plurality.
Pick your poison.
I was minding my own business on Thursday afternoon when a Vancouver Sun tweet came across my radar screen. It said Leadnow – the ‘strategic voting’ organization was endorsing the NDP candidate in my riding, even though the Liberal candidate has been leading in the polls featured on their own website:
The idea of unaccountable organizations driving strategic voting based on self-interested polling has been grating on me, but the Granville endorsement demonstrated the cynicism of their approach.
The Candidates
Here’s the thing – the candidates for all parties are good candidates. I know Mira Oreck a little – she hosted me when I spoke at the Broadbent Institute in June regarding the Alberta election. I also think it’s great she’s running; if she’s elected, she will be a good MP. She has a solid campaign team of very dedicated friends and followers and I have a lot of respect for them. However, I think the Leadnow tactics will ultimately hurt her, and if her campaign was in cahoots, it was a mistake.
Jody Wilson-Raybould, the Liberal, is also an excellent candidate. She has been a trailblazer as a First Nations leader while having an accomplished career as a lawyer. Like Mira, she’s run a good campaign and running hard. Moreover, she is running for the party that has momentum in a riding where her party has a natural advantage. In the 2011 election when the Liberals were shattered, they almost won the polling areas within the new Vancouver-Granville riding (Conservatives were first) and finished ahead of the NDP. Looking at 2015, it would be highly unusual for the Liberals to finish behind the NDP given the significant increase in Liberal support in BC, and if they win 7 seats in BC, Granville will be one of them.
For Leadnow to intervene against her is frankly all too predictable from a group that is trying to ‘manage’ election results; it’s just surprising they would be so transparently cynical.
This is all welcome noise to Erinn Broshko, the Conservative. Who wouldn’t want a ‘strategic voting group’ to endorse the weaker of two rivals?
My annoyance with Leadnow has nothing to do with these candidates. I will be content with my level of constituency representation from any of them if they are elected as MPs, I’m sure. And, news flash, I’m no NDPer. I’m happy to vote FOR Jody.
Into the Twitterverse
After the tweet from The Great Baldrey™ (“nice hair!”), the debate was joined by David Ball from the Tyee. Admittedly, I’m not a soulmate of the Tyee but I certainly prefer them over the shills at the Observer! I expressed my main beef that Leadnow lured people in through their poll-based approach – that they would poll in the ridings then advise voters on who had the best chance to win.
I expressed my preference that political parties settle these kind of debates without these self-appointed outside groups mucking about with their polls.
Later, the debate was joined by BC Green Party MLA Dr. Andrew Weaver, who retweeted my criticism that the Leadnow endorsement was a disgrace. He went on to add his view:
I took the opportunity to ask Dr Weaver about his view regarding Green prospects on Vancouver Island:
Leadnow poked their head out of their gopher hole:
This issue has now become a FULL BLOWN CONTROVERSY. How so? When the Georgia Straight is quoting my tweets, you know the story is BIG. The Sun and Province both ran pieces this morning highlighting the controversy.
The Uncivil war
What’s the upshot of this? Groups like Leadnow and the Dogwood Initiative have succeeded in dividing like-minded people (I’m excluding myself here – I’m not like-minded). You have all these Green Party supporters who are the tried and true believers of the issues espoused by leading environmental organizations and they are brushed aside by strategic voting groups. It must be very disillusioning, hence Dr. Weaver’s anger.
In my post regarding the Nanaimo-Ladysmith federal race, some of my local correspondents made note of the tensions between the Greens and the NDP. Strategic voting groups exacerbate these tensions. Wouldn’t it be something if Leadnow and Dogwood endorse an NDP candidate and the Green finishes 2nd to the Conservative? Holy cow, that would be an ugly scenario.
Victoria media commentator Adam Stirling has picked up on the vibes:
The Upshot
Voters aren’t stupid. They can see through these stunts and organizations like Leadnow spend a lot of time in their echo chamber and not necessarily engaged with swing voters. My beef is that they presented an approach based on ‘evidence’ and they switched gears with four days to go in the election.
Poll postcript
And about those polls. The level of reporting regarding Leadnow and Dogwood poll results has been very thin. They have not provided detailed cross-tabs and without those, the media should not be reporting results. In Metro Vancouver, I will wager that they are not tracking Chinese-Canadian respondents and in seats like Vancouver-Granville, not accounting for a major sub-population is methodologically dodgy. Overall, these unaccountable organizations have avoided scrutiny. The voters will have the last word.
UPDATE: (11pm, October 18) This original post was published on Oct 15. Events continue to evolve, including new national and BC poll results. My take on the Nanaimo-Ladysmith race as of the 15th may have been overtaken by events. Feel free to comment.
UPDATE: (10pm, October 17) Seeing lots of traffic via Facebook to this post. I encourage visitors to leave comments if you agree/disagree with observations and add any ‘colour commentary’.
Nanaimo-Ladysmith is the most interesting race taking place in BC. It has not received as much attention as Vancouver and Victoria area ridings, but it is one of the few ridings that can claim to have a four-way race, with my definition being that four parties are in the 20% territory.

Nanaimo is known for its world-famous bathtub race. These bathtubbers intently discussing strategic boating.
There may be some dispute with the idea of a 4-way race, but let me explain.
Where is Nanaimo-Ladysmith?
It’s a new riding formed after the latest redistribution. The City of Nanaimo (pop. 83,000) is included in its entirety along with outlying feeder communities of Lantzville, Ladysmith, Cedar, and Gabriola Island. It’s a cohesive boundary that is a considerable improvement over the split ridings that had been the case for decades.
What’s the local flavour?
Olden days – employer/labour conflict in the coal mines that led to the election of Socialist candidates. Today, the only physical remnants of King Coal are slack piles in the small community of Extension and on Transfer Beach in Ladysmith. Yet a legacy of labour politics persists in South Nanaimo and some surrounding areas and pride remains that Tommy Douglas represented Nanaimo for a time. Unionized forest workers are an important bloc but are not as plentiful today; there is a stronger public sector union base, including the head office of BC Ferry Union.
The labour politics dissipate as one travels north across the Millstone River which bisects Nanaimo – NDP votes evaporate and Conservative votes flourish. North Nanaimo votes BC Liberal provincially and Conservative federally.
Nanaimo also has growing population of retirees; it has a very strong retail and tourism sector, mostly non-unionized; and it has an underrated university – Vancouver Island University – which is a regional hub for employment, research, and a considerable First Nations enrolment.
There’s a lifestyle element with Gabriola Island and rural areas having an eclectic brew of artists, blue collar workers, country squires, and back-to-the-landers living not-quite cheek to jowl on their five-acre lots, but having the common talking point of well water and septic tanks.
The riding is a potpourri.
How did Nanaimo-Ladysmith vote in past elections?
Transposed onto the current boundaries, the results of previous elections were:
| 2006 | 2008 | 2011 | |
| NDP | 40 | 38 | 45 |
| CPC | 34 | 38 | 40 |
| LIB | 18 | 14 | 7 |
| GREEN | 5 | 8 | 7 |
Based on electoral history, how can this be a 4-way race?
Good question! Let’s start with the Greens. As stated, the Green candidate Paul Manly is a serious candidate who has mounted a serious campaign. When parties don’t mount serious campaigns, voters will abandon them as they don’t want to waste their vote. This time, the Greens have a candidate who is funded, built a strong campaign team, and has his base excited.
Just so you know I’m not making this up, two strategic voting polls in September and October both have the Greens north of 20%. The strategic voting brain trusts must be wincing that Paul Manly is upsetting their carefully constructed storyline.
What about the Liberal? The Liberals had been in the midst of an inexorable decline on Vancouver Island since 2004. The demographics of Nanaimo-Ladysmith are similar to other ridings in Canada that do elect Liberals but they have barely raised the flag in successive elections. This time, the Liberals have a spring in their step. They have the weakest organization in Nanaimo of the four campaigns but they have Justin Trudeau, and Justin compared to Michael Ignatieff and Stephane Dion is a major step up on Vancouver Island. It is certainly conceivable that the Liberals could return to their traditional 20% level and possibly higher if voters catch a wave. Those same strategic voting polls had Liberal Tim Tessier lurking at 17-18%, and that was before the latest ‘Liberal surge’. Electoral politics in Canada is certainly chock-a-block full of surprise MPs (see Quebec 2011, Alberta 2015) and the Liberal chance rests on the Leader’s shoulders. In a four-way race, as little as 26% could deliver victory.
The Main Event
NDP candidate Sheila Malcolmson is an experienced local politician, but not particularly high profile. She’s not a City politician – she’s from the islands. She follows popular incumbent NDP MP Jean Crowder who had very high personal support and name recognition. From what I understand, Malcolmson is not a drag on NDP support, but she’s had to establish herself.
Conservative candidate Mark MacDonald is a true blue conservative. He was a longtime publisher of Vancouver Island’s business newspaper and more recently had served as editor of the Nanaimo Daily News. He’s tenacious and straight forward. A majority of voters won’t agree with him, but he’ll be quite happy with 35% thank you very much (or less as long as he’s first). He’s the one candidate in the race that I know and I’m sure he’s working his tail off.
These two parties shared 85% of the vote in Nanaimo-Ladysmith in 2011. This time, they both will see their share of the vote cannibalized.
The Greens will hurt the NDP candidate. This makes sense intuitively and is also what I’m hearing anecdotally. You can see it in the strategic polls too, even if they are only roughly accurate.
The Liberals will hurt the Conservative. The rise in the Liberal vote coincides with drop in Conservative support. The question is – how much?
The Conservative brand does not resonate on Vancouver Island as well as more populist right-wing brands. In 1993, the Reform Party stormed this area and were re-elected in 1997 and 2000 (Canadian Alliance). Clearly, provincial NDP voters were supporting Reform and the Canadian Alliance federally. This type of cross-over appears less frequent now. The Conservatives have retrenched into a narrower base while the NDP have reclaimed most BC NDP voters. (NDP federal candidates do poorly when the BC NDP is in power – ie. 1974, 1993, 1997, 2000 elections; they do better as memories fade)
Strategic Voting
This is one riding where I question the proponents of strategic voting. Yes, I get it, “STOP HARPER”. That’s their point. But here you have a Green candidate who is positioned for an historic breakthrough – isn’t that strategic? Ends-justifying-the-means tactical fights to win a seat in a close election is clearly understood as an objective, but it seems like strategic voting organizations are eating their young. I’m not a Green supporter by any stretch but I relate to their situation – I was a Liberal in the dark days of the 1980s. Manly is running against the odds. If Manly does win, he’s a nationally-significant politician as one of maximum three Greens that get elected.
There’s no question that Manly’s candidacy is a boon to the Conservatives. I don’t think they would have a chance without it. While the Liberal gain is coming at some expense to the Conservatives, those votes were likely lost to the Conservatives anyway in this election. Three parties might be fighting over upwards of 70-75% of the votes while the Conservatives have a hard core. They need that core to be in the high 20s to have a chance and likely over 30%.
The Upshot – my unscientific guess
My sense is that the race today is (1) NDP; (2) CPC; (3) GREEN; (4) LIB but that less than 15% separates 1 to 4. NDP are likely leading at this point and probably a little above 30%; the Liberals are probably pushing 20%, with CPC and Greens in the mid 20s. The Green factor is a huge wildcard. Voters like having MPs and MLAs that are seen to “make a difference” and stand out. Once a tipping point is reached, voters can defy convention as we saw in Oak Bay-Gordon Head and Delta South provincially, and Saanich-Gulf Islands federally. That tipping point would typically be reached late in the campaign, but I’m not sure Manly has reached it.
Feedback from the Street
Don’t take my word for it. I put a request out to friends who live in the riding and asked them to give me their ranking and whatever insights they would like to share. Here are some comments – and of course, my friends are completely unrepresentative of the population, but they follow politics and were giving honest views. Their comments represent a contradictory mix of assessments and judgments, and reflect why I find this the most interesting race in BC.
I have witnessed a tremendous amount of people from across the political spectrum rallying behind the Green banner….with a sizeable portion of what I understood as traditional NDP’s working on the local Green campaign. However, Sheila is doing very well and running a strong campaign with still a large army of volunteers.
None of these parties are taking votes from the CPC, only from each other, and I doubt too many LIBs or GRNs will strategically vote NDP – these people want to vote LIB or GRN. I’m not sure the same is true for N-Dippers – I think they’re more likely to lose votes to Libs and Green, giving the win to CPC.
I think the Green factor is certainly real…they have run an impressive campaign. Paul Manly has been very active and visible. They’ve been everywhere with signs, social media ads and movies theatres – their graphic novel short was hilarious. Not sure this will result in a win, but I think they will be rewarded with support from unlikely corners. Not surprisingly, many NDPers are quite unhappy about this fact – hostile even – as they feel they should easily win the riding. I still think they will prevail at the end of the day but not without bitterness.
None of the candidates appear to have much community profile, the NDP and Greens have had the best sign coverage. The Conservatives are getting a lot of vandalism and they seem slow making repairs.
The Greens appear to have a good candidate and strong appeal in this riding. I have been somewhat surprised by the folks from various backgrounds that have indicated they are voting Green.
I strongly suspect Green rally drew people from all over the Island to show support in a winnable riding. Greens have more lawn signs on private property than NDP. Not the biggest sign war. CPC seeing a lot of sign damage. I haven’t seen a Liberal sign on private property. Some Green supports I think will chicken out at last minute. Conservatives will be quiet until ballot box
All four parties have a strong external presence, however, the NDP seems to have the most yard signs.
I attended the All Candidates Forum last week in Ladysmith. Afterwards I discussed the performance of the various candidates, with others who attended. There seemed to be a consensus… the NDP were first, followed closely by the Green, then followed by the Liberal, and the Conservative was at the bottom.
I attended an all candidates meeting and was really impressed with the Liberal candidate. More than I thought I would be. However, Green and Orange appear to be running neck and neck. Manly has had some impressive public events and very public shows of support, but you can never discount (as you know better than anyone) the Pavlovian response of the dippers on election day.
I have to say that I think the Justin factor is not in play to any extent and I do not see the emergence of a four way race. Nor indeed do I see a three way race.
This election is interesting here in Nanaimo, having a good feel for this town it will be between Paul and Sheila. We all know this is NDP country but the way the NDP handled the Manly nomination, many have jumped ship to Green. Federal Liberals have not appeared to have made much noise and [the Conservative] is guilty by association re to Harper. I have heard more chatter around Sheila and Paul but would say NDP will narrowly defeat Green and distantly followed by Libs then Conservatives.
It is clear that the NDP is clinging with its fingernails to its traditional base with a weak candidate. So I think the battle is between Manly and MacDonald, with MacDonald likely to win because of the Green/NDP split. As per provincial politics, conservative strength lies in North Nanaimo and in Saltair. I think the Liberal candidate is a pleasant guy, and he seems to have more money and organization than previous candidates, but he is ploughing a tough row here. So in summary, my prediction is CPC/Green/NDP/Lib/Leninist Marxist (how could you forget him?)
The Sauder School of Business is running its prediction market yet again, as it has done in many previous elections. Real people invest real money on the outcome of the election.

It’s a bear market for Les Oranges
In the past day, there has been a run on the market. Investors are scooping up “Liberal majority” government shares. If the Liberals win a majority, one share = $1. If they don’t, the share is worth nothing. The Majority Government Market betting is an all-or-nothing proposition.
Liberal majority government shares have moved from a low of 7 cents on the dollar to 23 cents. Conservative majority shares have declined to 3 cents. NDP majority shares are now at less than half a cent. That’s a pretty good windfall if the Orange ship comes in.
The minority government (“any other outcome”) option has risen from the low 60s a few weeks ago to 82 cents. Still, a decent return of over 20% if that outcome is realized.
The popular vote market shows Liberal shares being traded at 38 cents with the lowest asking price at 42 cents. The market is very bullish for the Liberals; surprising then that the majority government betting for the Liberals isn’t higher. But are bettors getting ahead of themselves ?
I have observed in recent years that this market mirrors media coverage of poll results, though with the added touch that people have to put their money where their mouth is. It’s an interesting social experiment but it doesn’t necessarily predict outcomes. The poll results are likely too dominant a consideration in investors’ behaviour.
Here are the statistics of the last day of trading prior to the BC provincial election in 2013:
In the meantime, you still have time to make some money off of other political junkies. There are doubtlessly some emotional bettors that will part with their hard-earned cash on Tuesday.
The latest polls give plenty of fodder to suggest that there is a Liberal surge overtaking the race. There are a number of supportable points on this:

What could possibly go wrong betting on a horse race?
Yet, there is that gnawing feeling that there could be another polling surprise just around the bend.
Look at the UK election last May.
The intensity of British media coverage and polling exceeded that of the Canadian election yet no one saw a Conservative majority coming. Even famed predictor Nate Silver blew it badly. When BBC forecasted a majority moments after polls closed – based on results from exit polls – pundits were absolutely gobsmacked. Not only that, two of the party leaders were caught with their pants down by their ankles and resigned by morning. The prime minister (“Bluedini”) was likely as surprised but had the winning strategy on his side. (Exit polls were based on interviews with voters immediately after they voted, not pre-voting surveys)
Yes, there is the litany of Canadian surprises too. Mainly favouring incumbents – Christy Clark, Alison Redford, Greg Selinger, Dalton McGuinty, and Kathleen Wynne to name some plus Jean Charest who just missed re-election when pollsters had him in third. Remember Doug Ford? The final polls in the Toronto mayor’s race had him dead and buried but he only lost by 6.5%. Overall, it’s certainly not a sterling track record. I’m speaking about media polls here. Sure, some parties have got it wrong too, but clearly some (the winners) are getting it right.
But they called it in Alberta, right? A quick check from the 308 poll aggregator site shows that most pollsters (not all) overstated NDP support and understated PC support. It didn’t matter since the NDP won handily. But in a close election, some of the pollsters were off by a considerable margin when you look at the NDP-PC difference. The poll aggregator had that gap at 20 points (it was 13%). That’s a big difference in a close election and an error of similar magnitude in this election would lead to a different outcome.
Three things I’m watching
Last week, I wrote about Greg Lyle’s extensive research. He updated his research this week with a research deck of over 100 pages. There is enough data here to keep Wikileaks busy for a month. Overall, his survey reported a 35-30-24 race (Lib – CPC – NDP).
Greg has built a respondent profile based on consistency versus ambivalence. If the respondents have a consistent pattern to their responses, they are at the ‘consistent’ end of the scale. If they answer “don’t know” to a lot of questions, they are on the ‘ambivalent’ end of the scale. Conflicted respondents are in the middle.
About 15% of respondents are ambivalent. Most will not vote.The ‘perfectly consistent’ are primed to vote.
This week, Greg posted the vote results by each of these clusters. Bearing in mind the Liberals had an overall five-point lead on the CPC, here’s how that broke down among the consistency segmentation:
The race is tied among the ‘perfectly consistent’. I would throw out the 15% of ambivalent respondents, which shaves a fraction off the Liberal lead. Among the 18% of ‘conflicted’ voters, the Liberals have a substantial lead over CPC, which appears to be based on NDP switchers (hence the fact they are ‘conflicted’). These respondents are a lot more likely to vote than ‘ambivalent’ but less likely than consistent voters.
Therefore, the Liberals have more work to do to mobilize this voter group in order to realize a five-point win.
2. Inconsistencies between pollsters in age and gender
There has traditionally been a gender split with the Conservatives doing better among men and the Liberals doing better among women. Ekos, which had the Conservatives ahead two points, shows the Conservatives leading among women.
Meanwhile, Nanos in the field at the same time, has the Liberals with an 11.6% lead among women. That’s a pretty big gap between pollsters.

Is Ekos overestimating CPC support through a blip in female support, or is Nanos overestimating Liberal support among males (below). Nanos has shown a consistent Liberal uptick.
Oh, and did you see the Ekos age split? 48-30 for CPC among seniors. Nanos has the Liberals with a 1.5% lead among plus 60 voters. Again, another big difference. Who’s right? I dunno.
3. Regional races
There is considerable variance in the regional horse race numbers, especially in Ontario and Quebec.
In Ontario, it is either a death-duel between the Blues and the Reds OR it’s the Reds walking away.
In Quebec, it is either a four-way collision or the NDP retain enough support to win the majority of seats, keeping it in national contention. When you see numbers like this, the party above 30% can harvest a lot of seats. The difference in Quebec between 27% and 32% could be 40 seats. The latest poll findings are inconclusive, to say the least.
| 308 | Leger | Nanos | IRG | Forum | ARI | |
| NDP | 30% | 28% | 33% | 29% | 25% | 31% |
| LIB | 27% | 28% | 29% | 26% | 29% | 24% |
| CPC | 19% | 20% | 14% | 19% | 22% | 17% |
| BLOC | 21% | 23% | 23% | 22% | 21% | 27% |
Finally, there are the usual warnings:
I’m not forecasting anything here – only caution. It is clear that the Liberals have won the campaign thus far. They started with low expectations and have exceeded them, and have to this point eclipsed the NDP in the ‘primary’ that established which party had the best chance to defeat the Conservatives.
Having said that, if I was a Liberal strategist, I would be tempering my grassroots’ naturally-occurring public-poll-based-optimism with Eeyore-like gloom and insist they are still running from behind. I wouldn’t want to be like the gobsmacked Brit who couldn’t read the tea leaves – even at tea time. If I was a CPC strategist, I wouldn’t assume the poll numbers will necessarily improve – it is going to be a gruelling week but a plurality is very much possible if they have a strong finish, particularly with the likeliest of voters. If I was an NDP strategist, I would move mountains to move vote in Quebec. If they lose Quebec, all is lost.
Ultimately, the great thing about campaigns is that it’s up to the voters. The strategic voting organizations, the media outlets, and the pundits are not inside the voting booth. It’s between the voters and the names on the ballot. And that is the greatest variable – voters just damn well choose who they want to, sometimes with surprising results.
In ROC – the Rest of Canada – this election is beginning to look like 2004, when the Blues and the Reds were in a dead heat outside of Quebec, and the NDP were trailing in third.
The 2015 numbers are taken from today’s Mainstreet poll. There wouldn’t be too much difference from Leger or other recent polls. The trends are similar.
As you recall, 2004 was a Liberal minority. In 2006, the Conservatives started pulling away, ending 13 years of continuous Liberal rule. They built up their margin in ROC in 2008 when they squared off against Stephane Dion and decimated the Ignatieff Liberals in 2011 outside Quebec. Meanwhile Jack Layton had flat support levels in ROC from 2004-2008 and even in 2011, while the rise was significant, it was not as dramatic as Conservative gains. The NDP paradigm shift was in Quebec.
Which brings us to la belle province. A series of polls is showing the NDP in free fall. Since the start of the campaign, various pollsters have shown a drop in the neighbourhood of 20 points. Now, Mainstreet shows them in third. Leger last night showed them tied. Both have them in mid to high 20s.
The chart below shows the volatility in Quebec in federal elections since 2004. (Again, Mainstreet numbers are used for 2015)
While ROC is looking like 2004, Quebec does not offer the same comparable.
The steady decline of the Bloc Quebecois has been apparent and they still remain below 2011 levels when their share of seats collapsed. However, the demise of the NDP creates opportunities for regional gains for the Bloc, CPC, and Liberals. If one party pulls away from the pack, there is potential to win a lot of seats. Or a small NDP uptick to bring the party over 30% could save many or most of their seats. We are in the territory, under a three or four-way first-past-the-post fight, when the difference between 27% and 32% means a pile of seats.
If the dynamic in ROC holds – which is a close two-way race, a shift in Quebec could very well be the difference. Quebec has shown it can move en masse as it did for Diefenbaker in 1958, PET through most of his elections, Mulroney in 1984 and 1988, the Bloc in 1993, and Layton in 2011. Perhaps this time will be different as the Liberals and CPC appear to have regional limitations.
This federal election has become a a two-way race with a big wildcard in Quebec.
Wakey wakey. It’s almost 10/09… time to vote. Advance polls open October 9-12.

More and more voters are setting their alarm clocks to vote in advance polls.
In BC’s 2013 election, advance voting rose to over 20% of all votes cast. A sharp rise over five successive elections when only 5.74% voted in advance (1996).
In Alberta, advance voting jumped from 14% to 16% from 2012 to 2015. Why are people voting earlier? Convenience? Increased efforts by political parties to lock up the votes?
It’s kind of a thing with older people. Elections Canada also reports a rising trend of advance voting between 2004-2011. Those keenest to vote early are age groups that are the likeliest to vote. Federally, 5% of 18-24s voted early compared to 17% of 65-74s. After that morning coffee at Tim Horton’s, why not round up the pals and go vote?
So, older people are keen to vote early and they are keen to vote often. My estimate – back of envelope – is that over three-fifths of advance voters are beyond age 55.
An interesting strategic issue is at play. If advance voters are disproportionately older – even moreso than overall turnout stats – then the voting population on Election Day (October 19) will be more balanced by age.
The voters heading to the advance voting stations this weekend – once they vote – they are done. The advertising and media that bombards them in next 24-96 hours will have done its work – one way or another – and those votes will be locked up. Maybe it will be 20% of the electorate, like BC, but whatever the amount, it will be well over a million voters.
Of the remaining voters, younger voters will be more important proportionally, so will messaging be tweaked? We’ll have to see.
Political parties are more sophisticated than ever in mobilizing voters. Social media will play an increasing role this time. Canadian political parties are learning from mobilization techniques that have proven highly successful south of the 49th where early voting is an even bigger thing.
The recent polls are unclear who’s really winning this election. Is it a clear Conservative lead as some suggest or a tight Liberal lead as others purport? And what about Quebec voters – will they show up en masse for advance polls or wait and see? The Conservatives will look to put a stranglehold on the race by encouraging the Grey March to the polls. The Liberals will try compete among seniors in the advance poll, thereby undermining what should be a Conservative edge. Either way, the votes cast by turkey time will be a huge advantage for the party with momentum heading into a long, political weekend.
An abundance of polls were released into the media trough today. Political observers are pigging out. It’s hard to make sense of the numbers amidst the contradictory squeals – so here’s a quick breakdown below.

Four polls, four plots. Different methodologies, sample sizes, and outcomes.
| Pollster | Method | CPC | LIB | NDP | CPC Lead |
| MAINSTREET | IVR, n=5197 | 37 | 29 | 24 | 8 |
| EKOS | IVR+Live, n=1658 | 35 | 31 | 22 | 4 |
| IPSOS | Panel, n=1441 | 33 | 32 | 26 | 1 |
| NANOS | Live, n=1200 | 31 | 36 | 23 | -5 |
Mainstreet was the best for CPC with an 8-point lead. Conducted September 30-October 1 it is arguably a bit stale but does have a very large sample.
Ekos shows a 4-point CPC lead. In field October 3-5 with combined IVR / live phone methodology (about 2/3 IVR) with second largest sample size.
IPSOS shows a dead heat. In field October 2-5 with its online panel.
Finally, Nanos has the Liberals up by almost five points over CPC. A gathering trend over the past few days. Nanos conducts 400 live telephone interviews each day, combining them into a rolling track of a sample size of 1200.
I analyzed Nanos’s polling in this recent post.
What’s the upshot?
Only one conclusion – the NDP are huffing and puffing but can’t seem to blow down the two-way race (trying to work the pigs back into the story).
The sub-samples are inconsistent between the pollsters, which is commonplace considering the margins-of-error increase when you raise the hood. There are many other sources of potential unreliability that relate to ongoing problems with pollster accuracy.
Here’s two previous posts that should give observers pause for thought: